The Canadian Elite Basketball League (CEBL) announced Tuesday that Winnipeg native Leonard Asper, Canadian lawyer, entrepreneur, and Chief Executive Officer of Anthem Sports & Entertainment, has purchased the Brampton Honey Badgers. The team was formerly owned by the CEBL. Leonard is the brother of the Winnipeg Sea Bears Owner and Chairman David Asper.
Following the franchise’s second season after relocating to Brampton from Hamilton in November 2022, Asper’s leadership and guidance will aim to elevate the organization to new heights on the court and in the local community.
“With a lifelong history of playing, investing in, producing, broadcasting and consuming sports, I had looked at dozens of opportunities for a direct ownership opportunity,” said Asper. “On so many levels, ranging from the sport of basketball, the league itself, the ownership and management group, the amazing city of Brampton and Anthem’s pre-existing relationship with the league, everything pointed to this being an opportunity to do well and to do good.”